30 Jul 2024
Messe Frankfurt celebrates three decades of success in Asia
Three decades ago, when China’s GDP was growing at 13%[1], global trade fair organiser Messe Frankfurt was busy inaugurating its first office in Asia. This strategic decision would later be recognised as one of the most consequential in the company’s some 800-year history. Beginning with a small team in 1994, Messe Frankfurt (HK) Ltd now serves as the regional headquarters for Greater China, overseeing a network of seven offices, and boasting a dedicated workforce of over 600 employees. Today, the company organises more than 60 events in 13 cities across the region, positioning it as one of the most substantial trade fair organisers in China, and a rising force in wider Asia.