Fair facts
The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East.
| Exhibition date | 27 – 29.10.2025 (Tue to Thu) |
| Venue | Dubai World Trade Centre Sheikh Zayed Road, Dubai Central Business District Dubai, U.A.E. |
| Opening time | Day 1 1000 to 1800 Trade only Day 2 1000 to 1800 Trade only Day 3 1000 to 1800 Trade only |
| No. of exhibitors | 1,756 from 57 countries/regions (2023) |
| No. of visitors | 65,503 from 156 countries/regions (2023) |
| Product groups | Hair, Nail and Accessories Machinery, Packaging & Raw Materials Cosmetics, Skincare & Fragrance Professional Equipment & Spa |
| Visitor profile | Buyer/Dealers, Manufacturers, Retailers/Wholesalers, Importers/Exporters, Distributors, Hotel/Spa Developers, Consultants/Trainers, Cosmetologists, Trade Associations, Government Agencies and Media |
| Organiser(s) | Messe Frankfurt Middle East GmbH (Dubai Branch) |
Exhibiting information
Please contact us for the booth package details of the fair:
Ms Rebecca Cheng
Tel: +852 2238 9934
Email: rebecca.cheng@hongkong.messefrankfurt.com
Ms Peggy Tam
Tel: +852 2238 9945
Email: peggy tam@hongkong.messefrankfurt.com
Visiting information
| Admission price | Free admission. Trade visitors only. |
Travel centre
Official travel agent
Ms Claudia Wong
Nan Hwa (Express) Travel Service Ltd.
5/F, North Blk, Skyway House
3 Sham Mong Road
Tai Kok Tsui
Hong Kong
Tel: +852 2126 5930
Email: claudiawong@nhetravel.com
Visa arrangement
- Hong Kong SAR passport holders will be granted a free of charge for One Entry Visit visa on arrival in the U.A.E. Please visit this website for Visa-free Access for HKSAR Passports.
- BN(O) passport-, Macao SAR passport- and China passport-holders need to apply for a visa prior to arrival through a sponsor (such as hotels / tourist companies).
- For any queries, please contact the listed embassy or consulate below for more information:
Please visit this website for more information on visa to U.A.E.
UAE Embassy in China
Liangmaqiao Diplomatic Residence Compound-Villa LA10-04,
No. 22 Dongfang Dong Road, Chaoyang District,
Beijing 100600, China
Tel: +86 10 653 27650
Fax: +86 10 653 27652
UAE Consulate General Hong Kong
Unit 2205-6, 22/F, China Evergrande Centre,
38 Gloucester Road, Wanchai, Hong Kong
Tel: + 852 2866 1823
Fax: + 852 2866 1690
Email: cg@uaehk.com
