Messe Frankfurt organises a diverse range of global trade shows that bring together the innovations, products and people shaping the sectors you’re most passionate about. Our Content Creator Programme provides special access for digital content creators and storytellers to craft compelling, industry-focused narratives that spark conversations in their communities.
Programme benefits
As a participating creator, you’ll have access to:
- An official media pass, granting you convenient access for the duration of the trade fair.
- The on-site Media Centre, a dedicated workspace equipped with Wi‑Fi, refreshments and support resources so you can engage with your community in real-time.
- A show-specific welcome kit, curated with the practical essentials you need to hit the ground running.
- Exclusive media tours connecting you directly with notable exhibitors and key show highlights to help your content stand out.
- A diverse programme of fringe events, including seminars, demonstrations and live performances, allowing you to diversify your offerings and attract a wider audience.
- Pre- and post-show content to help you plan ahead and stay connected to key moments before, during and after the show.
Creator requirements
To be considered for the Content Creator Programme, you must meet the following requirements:
- Maintain a minimum of 1,000 subscribers or followers on your primary content platform. We welcome creators from all global and regional networks, including Instagram, LinkedIn, YouTube, TikTok, WeChat, Douyin, Rednote, blogs and podcasts.
- Ensure your channel is active, regularly posting content relevant to the sector of the show you wish to attend.
- Showcase a strong engagement rate on your posts, reflected in likes, shares, comments, views or readership.
- Publish at least one piece of content about the show on your own channel. We may request permission to feature standout stories on our official feeds.
- Provide a brief post-show engagement report summarising the reach and performance of any content shared during the event.
Register as a creator
Each application is reviewed carefully on a case-by-case basis. If you are interested in participating and meet the requirements above, we would love to hear from you.
To submit your application, please fill out the details below. A member of our team will get in touch if we see a strong match for our upcoming shows.