Musikmesse will continue to be committed to its brand essence, the promotion of active music-making. Thus, the evolutionary path from a product show to a comprehensive event for the music scene and all music enthusiasts, which focuses on music itself, is to be consistently pursued. However, due to the current general conditions, this highly interactive concept for beginners, professionals, children and families alike cannot be realised this year. In addition, the accompanying Musikmesse Festival, which recently featured 100 concerts throughout Frankfurt, is an integral part of the overall event. A return to a major international music event such as Musikmesse and Musikmesse Festival, which is based on diversity and unusual locations and, in particular, thrives on proximity and exchange in a confined space, is not yet within reach. This makes reliable planning impossible at the present time.
"In close cooperation with the industry and the associations, we have mastered many market situations in the past. More than any other sector, music thrives on intensive personal exchange, from joint concert experiences to instrumental workshops. This is precisely why the continuing tense situation demands a responsible evaluation of circumstances - for the music industry and music scene as well as for ourselves as organisers. In this way, we hope to be able to create a realistic perspective for all those involved next year, if the situation permits", says Stephan Kurzawski, Member of the Board of Management of Messe Frankfurt Exhibition GmbH.
At the same time, after 40 years of actively supporting the international music industry and creating a central element of the cultural landscape far beyond Frankfurt and the region, all those involved in the Musikmesse also want to take advantage of new opportunities. Over the next few months, viable options will be discussed together with the music industry as to how Musikmesse can meet the situational needs of all stakeholder groups even better. The context for this is not only significant structural and industry-specific trends such as increasing media convergence, smart and virtual instruments, AI-supported music production and increasingly competitive access to consumers, but also in particular the corona-induced upheavals in the market. In addition, music education topics and the value of musical education will be highlighted even more intensively at the Musikmesse.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020, following sales of €738 million in 2019. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020
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